Deborah Rosen


Good CitiZEN Dog’s CEO & Founder, Deborah Rosen, has raised dogs for more than 45 years. She started training professionally in 2002. Shortly thereafter she founded her own firm - Good CitiZEN Dog. She started as a trainer and now runs a successful dog day care and boarding facility.

Deborah possesses a wealth of dog training experience and a deep understanding of the science of canine behavior. Paired together this with decades of prior business experience, the result is a successful business and many generations of happy clients.

Building on this success, Deborah took her innovative business model and incorporated her own proprietary ZEN methodology — emphasizing client education — and built a curriculum around it. "Dogs need jobs - and their owners need an understanding of how to put their dogs back to work in fun and painless ways. Our job is to help our clients build a cohesive bond with their four-legged family member that lasts a lifetime. We create "peaceful living with your dog." 

In 2013, Deborah took her finely honed business model and created Good CitiZEN Dog — a franchise business that uses the training techniques, methodology and business acumen that she has perfected over the years. Franchises exist in Tacoma & Fife, Washington, Suncoast, Florida, and Boise, Idaho — with more on the way."Our hope is to have a Good CitiZEN Dog franchise in every major city in the United States. 

Andy Sands
VP Franchisee Training & New Business Development

Andy joined Good CitiZEN Dog as it's first franchisee in 2014. He developed the Suncoast region and made it into a huge success. Andy has his finger on the pulse of social media and a deep understanding of how to start and promote a new business. Andy's knowledge and expertise from starting up his own GCD franchise business coupled with his passion for our positive training model allows Andy to make an immediate impact with new franchisees joining the Good CitiZEN Dog franchise system.

Prior to entering the field of dog training & behavior consultation, Andy spent 17 years in professional sales leadership and training across various fields. Andy has spent time in retail, banking, and investments; training and mentoring the sales force, and leading them to success. He has developed scores of people into successful managers, bankers, financial planners, and business owners over the years. After several years of regulation changes, and what seemed to be a loss of focus on the clients, Andy decided it was time to change course, so he began to reevaluate his true loves and passions. Along with his great love for teaching and training people he also has a deep love for dogs. His conclusion was, why not put both of these things he loves to good use? Couple that with the Good CitiZEN Dog model and you have a perfect match. 

Andy’s passion is teaching & training dogs AND people to be their best.  Andy is excited to use his own personal experience and success to assist new franchise owners and make their transition much easier.

Cara Whitcomb
Consulting Director of Social Media & Advertising


Cara Whitcomb started her advertising career at Ogilvy & Mather working on such brands as IBM, Goldman Sachs, and Fage Greek Yogurt planning media campaigns across the web to deliver the best brand awareness and performance for her clients. The last 10 years has seen Cara continue to dive deep into the quickly changing world of online media, focusing most recently on paid social. She currently manages social budgets across Facebook, Instagram, Twitter, and SnapChat for some of the world’s largest advertisers. Additionally, she works with advertisers newer to the social space to help them maximize their investments based on the best practices she has learned over the years.

From running campaigns herself to managing teams of up to 20 people, she enjoys the learning process. Whether it is teaching people around her, presenting the latest capabilities to clients, or researching what is next, there is no dull moments when it comes to digital media.

She currently resides on Long Island, about an hour outside of New York City, with her husband Craig and fur son - a 3-year-old French Bulldog named Rex.  Cara looks forward to using her expertise to help our newest franchise partners make an immediate impact in their local communitie

Karen Marten
Director of Web Strategy and Design


Karen's love for design began in middle school when she was introduced to Photoshop through a Digital Photography class. A year later she taught herself the web design basics in HTML and CSS. Her exploration of design continued into college where she earned her BA in Digital Art with a focus in Graphic Communication. During that time and since then she gained skills with Adobe applications, branding, web design, logo design, printing and photography. She took these basics and applied them to other business startups, eventually realizing that the companies she was working for needed more to be able to set themselves apart from the competition.  

With a focus on both best design techniques and beautifully rendered graphics, as well as delivering content that works, Karen makes websites for happy clients and delivers results to new businesses.

She has over 10 years experience in customer service which translates to quality understanding of what people need to see. She specializes in designing systems, methods, and moving copy that lets websites sell themselves. That is the number one goal.

Karen currently resides in Portland OR, and like the other GCD partners, spends time with Emma, a newly adopted 6-year old black pug. On her days off, Karen enjoys hiking (Emma does not partake), exploring new breweries, reading and yoga.  She sincerely loves helping other people interested in pursuing a life outside of the basic 9-5 and can't wait to meet others interested in pursuing Good CitiZEN Dog franchise ownership!